The Great HubSpot Migration
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HubSpot. For those who use it, it’s a marketing tool without equal. Fortune 500 companies trust their online presence to it. Small companies with overworked marketing teams use it to create efficiencies and maximize every email, every word of content, every social media post.
HubSpot users tend to fall into two broad categories: those who use HubSpot as an add-on to their other marketing efforts, and those who have gone all-in and migrated their entire marketing suite to the HubSpot platform: social media, blogging, analytics, contacts, email, automation, and the most powerful of all, their very website. And in our long years of experience, we find that those who host their website on HubSpot have more inbound marketing success. Why? Because HubSpot’s templates and formatting require that you set yourself up to succeed.
But like any migration in nature, making the journey to the fertile grounds of HubSpot is not without its dangers. There are so many things to think about: the content, the design, the data. It’s easy to lose part of the
herd and not even know it.
Lucky for you, you’ve got more than animal instinct to help you finally make the jump to HubSpot. In this quick guide, we’ll set you up with everything you need to know--the when, the why, the who, the how, and the what of HubSpot website migrations–to get your site onto HubSpot. More than that, though, we’re going to show you how to do this right. Sure, you can simply take the site you have and recreate it in HubSpot (and we’ll tell you how to do that), but why not take this as an opportunity to rethink your user experience and build
a better, more effective website?
Change the habitat you offer to web users, and you’ll find they’re hungrier than ever for the services and/or products you provide.
1
When to Move to Hubspot
How do you know you’re ready to put your whole website on the HubSpot platform?
Your old website is bunktastic and somewhere inside, you just know a new website is the right move for your company. You’ve been thinking about it for weeks. HubSpot has been working magic, and you know you’d like to get the whole site on the platform. So you go to your boss with an idea: Let’s build a new HubSpot website.
“Why now?”
It’s a good question, and one you’ll need to answer. If your boss is a bit more talkative, they might have more to ask of you: “How much will it cost?” or “What’s wrong with the old site?” or “What the heck is HubSpot?” – all questions that really come back to that first question about what makes now the right time to make this sort of jump.
The wildebeests migrate when the rainy season comes. HubSpot users migrate their websites when:
When to Move to Hubspot
Continued
1. Conversion numbers aren’t measuring up.
When you get a taste of HubSpot’s ability to convert, you come to crave it above everything else. So like a beast looking for greener pastures and more to eat, you know it’s time to take your static website and you move it along. Once you shift your static website to HubSpot’s more flexible hosting, you can integrate even web pages like your homepage into your various social media campaigns and project workflows. Closer integration with HubSpot means more conversions on every page. A static website isn’t able to integrate into your various campaigns and workflows the same way your landing pages and blog posts do. Using HubSpot, you can set up all pages of your site to include the calls to action and triggers you use everywhere. Closer integration with HubSpot means more conversions on every page.
When to Move to Hubspot
Continued
2. Simple analytics tools aren’t tracking closely enough.
Everyone has Google analytics set up on their website. That’s a bit of a foregone conclusion if we’re talking about inbound marketing. But what does Google Analytics actually provide us? A lot of raw information, and some pretty unwieldy reporting tools, which offer a bunch of information we want to interpret but aren’t sure how. HubSpot’s ability to make sense of visitor data and customer journeys makes it easier to do marketing. Shouldn’t every page on your website benefit from those same reporting tools?
When to Move to Hubspot
Continued
3. The existing website is simply too outdated.
This one may be a bit more subjective than the last two, but sometimes an old website just gets too old. It’s a good time to migrate to HubSpot if you’re dealing with a website that doesn’t capture up-to-date design and messaging standards, or is full of bugs that just aren’t worth fixing anymore. The higher-ups might be convinced by this one if you can connect it to job performance–I can’t keep up with our marketing if I’m always working around our old website.
If any of the above
describes your
current situation,
you know it’s time to
say goodbye
to your old site
and move to HubSpot.
Checklist 1
When to Move to Hubspot
How do you know you’re ready to put your whole
website on the HubSpot platform?
Conversion numbers aren’t measuring up.
Simple analytics tools aren’t tracking closely enough.
The existing website is simply too outdated.
This is the important stuff!
Tell Me More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.