If you’re not doing anything to draw customers in and get ahead of your competitors, you’re cheating your business out of increased revenue and all the perks that come along with it. The reality is that no matter how kick-butt your services are, people will never know it if you can’t get them through the door.

Image by Flickr user Unique Hotels

Inbound marketing is a nonintrusive way to increase brand visibility and get clients pumped about buying your products and services. The customer-centric nature allows people to find you on their own and decide whether they want to know more about your products and services. The primary goals of inbound marketing are to:

1. Attract
2. Convert
3. Close

People have changed, and so has the way they receive and respond to information. The “in your face” type of advertising tactics of yesteryear no longer work the way they used to. Today’s customers respond more favorably to a softer approach. This is where inbound marketing comes into play.

Blogs, SEO and Social Media Attract

Blogging is an ideal way to give potential customers something of value and increase your bottom line. When you blog, you’re likely to experience an increase in site visitors. When you combine blogging with SEO and social media, it does an even better job of driving people to your site so you can sell your services.

Calls-to-Action, Landing Pages and Forms Convert

When you put valuable content on your blog and social media platforms, it leads people right to your landing page. Once they arrive, you can offer them something of value in exchange for their information. The “something of value” can be a free downloadable, eBook, white page or report. Your call-to-action will serve as a way to convince site visitors that they need whatever it is you’re offering so you can convert them into leads.

Image by Flickr User Pan Pacific

Emails and Lead Scoring Will Close the Deal